The traditional way of doing business was to establish an enterprise in one area, slowly growing outwards and expanding to an entire region. With the benefits of today’s telecommunication and transportation technology, it was easier and less expensive to be focused in areas that were easier to reach and control. These days, however, technology makes it possible to be in one place and conduct business thousands of miles away in multiple locations.
Today businesses and customers are comfortable making deals and orders reaching thousands of dollars without one party ever having met the other. Because of this, savvy business owners know that their business is not limited to the market that is within close vicinity.