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If Your Virtual Office is a Corner of Starbucks, Wake Up and Smell the Coffee

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What’s the first thing you notice when you step into a Starbucks or Panera location?  Well, ‘after’ the intoxicating aromas of freshly brewed coffee or freshly baked bread.  These days, it’s the people taking up space typing away on their laptops or tablets, headphones in place, utterly engrossed, latte or sandwich nearby.

starbucks logo

Maybe that’s why you’ve stepped into Starbucks or Panera yourself, or Barnes & Noble or even McDonalds, for that matter.  Not only eateries anymore, these establishments have positioned themselves as cafes where a customer is encouraged to linger, courtesy of their free wifi services.  This marketing approach coincided with the growth of the portable workplace, with people conducting business wherever there is a wifi hotspot.

This trend may or may not be good business strategy for these cafes, with controversy concerning how much a plugged-in squatter vs. table turnover impacts their bottom lines.  But, more importantly, is it the best strategy for you?  Shouldn’t you consider a virtual office?

Only the most casual business owners can afford to announce they’re sitting in the corner of Starbucks.  So your home office, or the single office you rent, remains the only visible market presence you have.  Acceptable, maybe, but not ideal for earning the respect of your most important customers.  A virtual office is a more elegant solution.

A virtual office offers an impressive corporate address in a location you choose.  Advanced communications services include dedicated corporate telephone and fax, voicemail to email, and call forwarding.  Rather than hearing you pick up your own phone, your clients are treated to the professionalism of live receptionists answering and directing their calls.

If the urge for a caramel macchiato with a raspberry scone becomes too great, by all means set yourself up at a table in Starbucks; but with a virtual office, your clients won’t know about the crumbs in the keyboard.

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