Your zip code is nothing but a string of numbers, often unnoticed in the corner of your business card or company letterhead. While you might not be paying attention to your zip code, it is very likely that your clients are. Not only does your business address matter to prospective clients, it matters to the search engines as well. With Google increasingly focusing on the needs of mobile searchers the utilization of a true commercial address can be critical to the success of local SEO efforts. In every city, there are some zip codes and street addresses that are known as commercial districts while others are instantly recognizable as residential ones.
Clients who are familiar with you and your products will probably not mind that your business is home-based, but you also need new clients if your business is going to progress. When given the choice between a home-business and one based in a commercial district, clients who don’t know you will probably go with the latter.