After completing a design course, Renee set out to build her reputation as an interior decorator in Marietta, Georgia. Having operated for three years in her medium-sized city, she found that the market was just about saturated. With the economy on a downturn, fewer people were redoing their homes and fewer businesses were looking for a design consultant to help them with a revamp. With her own costs rising, Renee looked around for a way to revitalize her business.
Continue reading “Interior Decorator Uses a Virtual Office to Break Into New Territory”
Thousands of international firms see the U.S. market as a place to build their business. For companies based in Canada, Europe, South America, Asia and every other region in the world, breaking into the U.S. market means an entry into one of the most lucrative markets with hundreds of millions of consumers who pack substantial purchasing power. Successful operations in the U.S. also lead to world-wide recognition and even a more impressive customer profile back in their home country. Among the main barriers that prevent access to the U.S. are the sizeable investment and the amount of effort necessary to set up a branch on foreign shores. Of course, these challenges only apply to the task of setting up a physical office. A virtual office in the U.S., on the other hand, can be set up easily, at very low cost.
